MyPublisher Announces Milestone:

Over 1 Million downloads of BookMaker Software in 2007

NEW YORK, NY – December 12, 2007 – MyPublisher, Inc., a leading creator and distributor of branded photo book software and digital printing services, announced today that its free BookMaker software has been downloaded more than one million times in the first 11 months of 2007.

“It took nearly 3 years for us to reach the first million downloads of BookMaker,” said Carl Navarre, MyPublisher founder and CEO. “Now, in the first 11 months of 2007 we’ve had another one million plus downloads. We have grown from a period of strong growth to a new period of hyper-growth. This year alone, in 2007 we’ve already printed over 50 million photos and published them in custom photo books for our customers.”

BookMaker, MyPublisher’s desktop-based, consumer-focused page-and-book layout tool, was first offered to the public in late 2003. Since then it has been upgraded continuously, responding to customer requests for a variety of new features. MyPublisher’s software and print services were picked as “Best in Category” by the Wall Street Journal in 2005 and 2006 and by PC Magazine in 2007. Total downloads of Bookmaker to date exceed 2 million.

Navarre attributes the rapid growth of BookMaker usage to the enthusiasm of its current users. “Our customers like our software and printing services so much they tell their friends about them. Over 80% of our customer’s recommend our products to at least one friend. Then that friend recommends us to another friend. The result is steep growth in new customers and year over year revenue growth rates over 100% for the last 3 years. We believe we are among the fastest growing companies—if not the fastest growing company, in the digital photography category.”


ABOUT MYPUBLISHER, INC.
Since inventing and launching the first PhotoBooks in 1995, MyPublisher has established itself as the leading publisher of custom PhotoBooks in the world. With printing and bookbinding facilities in Westchester County, New York, MyPublisher pioneered the ease-of-use features and quality standards available today for digital photo album publishing. It also creates and distributes free software and book services through three websites: mypublisher.com, mypublisher.uk.com and mypublisher.eu.com. Collectively these web sites have received over 8 million unique visitors. Visit www.mypublisher.com to download free BookMaker.

Press Contact: Marketing Director
212.935.5215
PR@mypublisher.com