Photo credits: Susan ZaisPhoto credits: Jessica McNultyPhoto credits: Colby StoddardPhoto credits: Caroline Colvin and Lisa ReedPhoto credits: Pamela HansonPhoto credits: Terry Gruber
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MyPublisher online photo books

MYPUBLISHER RAISES THE BAR IN THE HOLIDAY CARD BUSINESS

NEW YORK, NY, October 24, 2011—MyPublisher.com, the pioneer in high-quality online photo books, has expanded its business with the launch of its own personalized photo card collection, just in time for the 2011 Holiday Season. MyPublisher's all new Holiday Cards offer "luxury" stationery features—such as extra-heavy, extra-thick paper and heavier, thicker envelopes with free liners—at a price about 30% below its closest competitor with free shipping included.

"We've studied the online card market extensively," says Carl Navarre, MyPublisher's Founder and CEO, "And we see an opportunity to challenge this market with better products—better paper, better design, better envelopes—all at a substantially better price than any competitor. We are taking what customers have wanted for years—gorgeous paper, creative design and fabulous envelopes with real liners—and we're offering them at an affordable price."

Cards and stationery are a natural product extension for MyPublisher, who have been printing millions of custom photo books for consumers at their own state-of-the-art printing facility in Westchester County, New York for over a decade.

"Having our own printing and manufacturing facility gives us a real edge in terms of control over quality, speed of delivery and cost," said Navarre. "Almost all of our competitors outsource all production to third-party printers. Our books and cards are printed by us and we take quality very seriously."

MyPublisher's cards will be printed on super-heavy 130 lb, 17-point archival-quality cardstock with a choice of five different colors, finishes and textures. MyPublisher's custom-made deluxe envelopes are up to twice as heavy and thick as any competitors and there is a choice of over 30 different colorful envelope liners at no extra charge. Return address printing and shipping are free. Competitors have surcharges for liners, shipping and return address printing. MyPublisher's cards are available in hundreds of design choices, by industry leading cards designers Lobird®, Salt&Syrup, Pincushion™ and Co.co Studio. Customers will be able to personalize each design with one or more of their favorite photos and, of course, a personalized greeting or message.

About MyPublisher, Inc.

Since inventing and launching the first photo books in 1994, MyPublisher has established itself as the industry leader in custom photo book software, bookstore quality printing and superior customer service. MyPublisher has sold and shipped more than five million photo books since 2002. In 2009 alone, MyPublisher experienced 10 million visitors to its website and more than 2 million downloads of its software. MyPublisher's philosophy is simple–provide customers with intuitive, easy-to-use photo book-making software, give them end-to-end customer support, and deliver a finished book of superb workmanship. MyPublisher's most popular product, a classic hardcover photo book, starts at just $29.80. To get more information and to download the free software, visit www.mypubisher.com

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